/* Умка — рабочая лайка. Production landing styles.
   No external fonts, no trackers, no CDN. Mobile-first.
   Palette: dark green / graphite / sand / ochre. */
:root{
  --c-forest:#1f3d2b;     /* тёмно-зелёный (тайга) */
  --c-forest-2:#2c4a36;
  --c-graphite:#23231f;   /* графит */
  --c-sand:#f3eee1;       /* песочный фон */
  --c-sand-2:#e7e0cd;
  --c-ochre:#c8641e;      /* рыжевато-охристый акцент */
  --c-ochre-d:#8a4413;
  --c-snow:#faf8f2;
  --c-line:#ddd6c4;
  --c-muted:#5c5c52;
  --radius:12px; --maxw:1100px;
  --shadow:0 2px 10px rgba(31,61,43,.08);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;font-family:system-ui,-apple-system,"Segoe UI",Roboto,Arial,sans-serif;
  color:var(--c-graphite);background:var(--c-snow);line-height:1.6;font-size:17px}
img{max-width:100%;display:block}
a{color:var(--c-forest)}
h1,h2,h3{font-family:Georgia,"Times New Roman",serif;line-height:1.18;letter-spacing:.2px}
.muted{color:var(--c-muted)}
small{font-size:.8em}

/* notice / no-cookie statement */
.notice{margin:0;padding:.5rem 1rem;background:var(--c-graphite);color:#e7e0cd;
  text-align:center;font-size:.8rem}

/* NAV */
.nav{position:sticky;top:0;z-index:20;display:flex;flex-wrap:wrap;gap:.5rem 1rem;
  align-items:center;justify-content:space-between;padding:.7rem 1rem;
  background:var(--c-forest);color:#fff;box-shadow:var(--shadow)}
.nav .brand{color:#fff;font-weight:700;text-decoration:none;font-size:1.15rem;
  font-family:Georgia,serif}
.nav-toggle{display:none;background:transparent;border:1px solid #6f8a78;color:#fff;
  border-radius:8px;font-size:1.2rem;line-height:1;padding:.3rem .6rem;cursor:pointer}
.nav nav{display:flex;flex-wrap:wrap;gap:.25rem 1rem}
.nav nav a{color:#dfe7e0;text-decoration:none;font-size:.95rem;padding:.2rem 0}
.nav nav a:hover,.nav nav a:focus{color:#fff;text-decoration:underline}

main{max-width:var(--maxw);margin:0 auto;padding:0 1rem}
.block{padding:2.6rem 0;border-bottom:1px solid var(--c-line)}
.block h2{margin:.1rem 0 1rem;font-size:1.7rem;color:var(--c-forest)}

/* HERO */
.hero{display:grid;grid-template-columns:1.05fr 1fr;gap:1.6rem;align-items:center;
  padding:2.8rem 0 2.4rem}
.hero-photo{min-height:320px;display:flex;align-items:center;justify-content:center;
  text-align:center;
  background:linear-gradient(135deg,var(--c-forest-2),var(--c-forest) 70%);
  color:#cfe0d4;border-radius:var(--radius);font-weight:700;letter-spacing:.06em;
  box-shadow:var(--shadow);
  background-image:linear-gradient(135deg,rgba(31,61,43,.92),rgba(20,40,28,.96)),
    repeating-linear-gradient(45deg,rgba(255,255,255,.03) 0 12px,transparent 12px 24px)}
.hero h1{margin:0 0 .6rem;font-size:2.25rem}
.lede{font-size:1.18rem;margin:.2rem 0 1.3rem}

.cta-row,.social-bar{display:flex;flex-wrap:wrap;gap:.6rem}
.btn{display:inline-flex;align-items:center;justify-content:center;
  padding:.75rem 1.15rem;border-radius:var(--radius);text-decoration:none;
  font-weight:700;min-height:46px;border:2px solid transparent;cursor:pointer;
  font:inherit;font-weight:700;transition:transform .05s ease, background .15s ease}
.btn:active{transform:translateY(1px)}
.btn-primary{background:var(--c-ochre);color:#fff}
.btn-primary:hover{background:var(--c-ochre-d)}
.btn-secondary{background:transparent;color:var(--c-forest);border-color:var(--c-forest)}
.btn-secondary:hover{background:var(--c-sand)}
.btn:focus-visible{outline:3px solid var(--c-ochre);outline-offset:2px}
.btn[disabled],.btn[aria-disabled="true"]{opacity:.55;cursor:not-allowed}

/* ABOUT */
.about-grid{display:grid;grid-template-columns:1fr 1fr;gap:1.4rem;align-items:start}
.facts{list-style:none;padding:0;margin:0}
.facts li{padding:.4rem 0;border-bottom:1px dashed var(--c-line)}
.photo-tile,.media-thumb,.media-tile{display:flex;align-items:center;justify-content:center;
  text-align:center;background:var(--c-sand-2);color:#7a7565;border-radius:var(--radius);
  min-height:150px;font-weight:700;padding:1rem}

/* CARDS / GRID */
.grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1rem}
.card{background:#fff;border:1px solid var(--c-line);border-radius:var(--radius);
  padding:1.1rem;box-shadow:var(--shadow)}
.card h3{margin:.1rem 0 .5rem;color:var(--c-forest);font-size:1.15rem}
.card.empty{display:flex;align-items:center;justify-content:center;background:#fbfaf4}
.card .meta{color:#7a7565;font-size:.9rem;margin:.1rem 0 .5rem}
.card .conclusion{font-weight:700}
.card.diploma{border-left:4px solid var(--c-ochre)}
.card.quality{display:flex;align-items:center;justify-content:center;text-align:center;
  min-height:64px;background:var(--c-sand);border-left:4px solid var(--c-forest)}
.card.quality h3{margin:0}
.badge{display:inline-block;background:var(--c-forest);color:#fff;border-radius:999px;
  padding:.15rem .6rem;font-size:.82rem;font-weight:700;margin:.15rem .2rem 0 0}

.media-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:.8rem}

.future{background:linear-gradient(0deg,var(--c-sand),transparent)}
.future .soon{font-size:.72rem;background:var(--c-ochre);color:#fff;border-radius:999px;
  padding:.12rem .55rem;vertical-align:middle;font-family:system-ui,sans-serif}

/* LEAD FORM */
.lead-disclaimer{background:#fff3e7;border:1px solid var(--c-ochre);
  border-left:5px solid var(--c-ochre);border-radius:10px;padding:.8rem 1rem;margin:0 0 1.2rem}
.lead-disclaimer p{margin:0;color:var(--c-ochre-d);font-weight:600}
.lead-form{display:grid;gap:.8rem;max-width:600px}
.lead-form label{display:grid;gap:.3rem;font-weight:600}
.lead-form label.check{grid-template-columns:auto 1fr;align-items:start;gap:.5rem;font-weight:500}
.lead-form input,.lead-form select,.lead-form textarea{padding:.6rem;border:1px solid #b9b3a2;
  border-radius:8px;font:inherit;background:#fff}
.lead-form input:focus,.lead-form select:focus,.lead-form textarea:focus{
  outline:2px solid var(--c-forest);outline-offset:1px;border-color:var(--c-forest)}
.lead-form .invalid{border-color:#b3261e;background:#fff6f5}
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.check input[type="checkbox"]{width:20px;height:20px}
.form-status{font-weight:700;min-height:1.2em;margin:.2rem 0 0}
.form-status.ok{color:var(--c-forest)}
.form-status.err{color:#b3261e}
.demo-note{background:#fff3e7;border:1px solid var(--c-ochre);border-radius:8px;
  padding:.55rem .8rem;font-weight:600;color:var(--c-ochre-d);font-size:.9rem}

.footer{max-width:var(--maxw);margin:0 auto;padding:1.8rem 1rem;color:var(--c-muted);
  font-size:.9rem}
.footer b{color:var(--c-graphite)}

/* MOBILE-FIRST responsiveness */
@media (max-width:820px){
  .hero,.about-grid{grid-template-columns:1fr}
  .grid,.media-grid{grid-template-columns:1fr 1fr}
  .hero h1{font-size:1.9rem}
}
@media (max-width:560px){
  body{font-size:16px}
  .nav-toggle{display:block}
  .nav nav{display:none;flex-direction:column;width:100%;gap:.4rem;padding-top:.4rem}
  .nav nav.open{display:flex}
  .grid,.media-grid{grid-template-columns:1fr}
  .cta-row .btn{width:100%}
}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}.btn{transition:none}}